In The Spirit
In The Spirit
In The Spirit is a modern non-alcoholic beverage brand crafted to mirror the taste and experience of classic alcoholic drinks — without the hangover. With a focus on low sugar, low calorie, and high flavour, the brand speaks to a growing audience of health-conscious consumers who want to enjoy the ritual of a drink, without the consequences.
To bring their playful yet refined identity to life, The Social Content Factory produced lifestyle photography and Reels that reflected the spirit of social occasions — from backyard gatherings to quiet wind-down moments. Each piece of content was created to reinforce the brand’s positioning as a stylish, feel-good alternative to traditional alcohol.
Our goal was to capture the essence of celebration and connection, while emphasising the wellness-forward benefits of In The Spirit’s range — helping them stand out in a rapidly growing non-alc market.
Lifestyle Photos
