Explore our latest tips, tools, and insights to level up your social media content strategy - built specifically for product brands that want to grow.
Hey there, brand owners! Instagram’s new repost feature, rolled out globally on 6 August 2025, is a big deal for getting your products seen. It lets users share your reels, photos, or carousels right to their followers’ feeds, boosting your visibility while keeping your brand in the spotlight. At The Social Content Factory, we’re pumped to break down how this can level up your marketing. Let’s dive in.
Read MoreInstagram has just rolled out a powerful new tool for creators: Trial Reels.
Whether you're a content creator, brand, or marketer, this feature is designed to help you test your content strategy — without risking your current follower engagement.
Read MoreIn 2025, Instagram's algorithm has undergone significant changes, placing a stronger emphasis on dwell time—the duration users spend engaging with your content. This shift means that capturing and retaining your audience's attention is more crucial than ever for maximizing reach and engagement.
Read MoreEver wondered why some posts go unnoticed while others capture loads of attention? The answer lies in the power of a good caption. A captivating caption isn’t just a string of words; it’s a strategic blend of curiosity, empathy, and persuasion. It connects with your audience on a personal level and fuels the desire that leads to conversions.
Discover the secret to transforming your captions from overlooked afterthoughts to powerful conversion magnets with our Instagram caption formula.
Read MoreAre your online sales just not hitting the mark? Did you know that the product images on your website have a massive impact on your conversion rate? 87% of customers feel product content is the most important factor when deciding to purchase an item online as they cannot physically see or feel the item. If you’re aiming to boost conversion and drive sales, consider incorporating these 4 product images onto the product page of your website...
Read MoreIn the vast world of social media marketing, where trends come and go at lightning speed, two core strategies have consistently proven effective. After exploring every angle of social media strategy, we’ve distilled the essentials down to two types…
Read MoreAre you creating Reels but not getting the views you hoped for? We’ve tested countless strategies and compiled our top 5 tips to help you increase those views!
Read MoreWhat if I told you that 5 seconds is all you need to boost your social media views? Meet the 5-second video trend, boosting views and engagement on platforms like Instagram and TikTok.
Read MoreIs your brand using these? We’re excited to share our two favourite scheduling tools. By automating and scheduling posts, we free up time to improve our content strategies and put the focus on creating epic content that helps our clients succeed!
Read MoreHave an upcoming new product launch? Worried it won’t sell? Lucky for you there are two tools available to all brands that when combined and executed correctly, can generate a huge amount of buzz, maximise launch day sales and continue to increase conversions post sale. In this blog, we will cover the four critical steps to sell out your new product launch…
Read MoreHas social media turned Japanese?
No, not Hello Kitty and Geishas. Think bright lights and flashy objects. The kind that litter the streets and creep up the 6 story buildings of Shinjuku. But was it always like this?
Of course not.
Read MoreWe've developed a killer social media framework for our client base that focusses on four separate and distinct pillars. Take our approach and apply these four growth pillars to your social media strategy. In as little as three months you will notice a huge improvement in leads and sales coming from your social accounts.
Read MoreA new report from Trust Insights’ has shown that from January to July this year brands are seeing a drop of almost 20% in their engagement! With the rising number of Instagram accounts, we can expect these results to continue declining.
So if you’re a business using Instagram to promote your products or services, how do you combat this and stand out amongst the noise?
Read MoreThere is so much focus on the next new Instagram trend, but no one ever stops to consider what they’re currently doing or posting that could be causing negative effects and losing you followers.
Today, I’m here to talk about what not to post on Instagram. Here are three content types you should stop posting on Instagram.
Read MoreYou’ve probably heard the news by now but if not I’ll loop you in…Instagram is trialing not displaying likes on posts in Australia and a few other countries!
In this vlog/blog we discuss what this means for business accounts.
Read MoreInstagram has just launched a new chat sticker as part of their story features. With the chat sticker, you’re able to initiate a private group chat with up to 31 of your followers. You also get to decide who joins the chat by approving requests and how long the group chat will remain open. To help you get started with the chat sticker, we're sharing 3 ways your business can use it.
Read MoreMarketing is a crucial part of the growth of every business. Whether you’re a small business trying to let the market know you exist or a large organisation trying to reach the peak of your industry, unless you have a clear and consistent marketing strategy there’s only one outcome for you.
Read MoreNow that you’ve got your story straight, it’s time to create habits.
Why would someone continue to purchase from you?
How can you continue to solve problems AFTER they’ve purchased from you?
Read MoreWhy do you do what you do? What problems are you solving for society? How do you improve the lives of your customers? How will they feel when they buy what you sell?
Read MoreThere are some common mistakes many businesses are making that can be fixed without having to pay someone. Before we take on a new client, we always review their current online presence to see whether they actually need our help. Here are the top 5 ways most businesses are failing in their online game that don't cost a cent to rectify…
Read More
