McGuigan Wines
McGuigan Wines
McGuigan Wines is one of Australia’s most acclaimed and internationally awarded wine producers, with a proud heritage rooted in the Hunter Valley. Their portfolio spans timeless classics like Shiraz and Merlot to contemporary innovations like their alcohol-free range, McGuigan Zero — all crafted to suit the tastes of everyday wine lovers and connoisseurs alike.
For McGuigan Wines, we were tasked with creating high-quality visual content designed to enhance their brand presence across digital channels. Our work included:
Lifestyle Photography – Capturing elevated, relaxed moments where McGuigan’s wines shine as part of everyday enjoyment — whether it’s a picnic, a dinner party, or a casual night in.
Reels – Short-form video content tailored for Instagram and TikTok, showcasing wine pours, lifestyle pairings, and brand storytelling with a sophisticated yet accessible tone.
By combining premium visuals with strategy-led execution, we helped McGuigan Wines deliver social content that matched their legacy and appealed to modern digital audiences.
