What’s Trending on Reels
Right Now

Your go-to guide for the formats, hooks, and creative ideas helping product brands go viral in 2025.

Updated monthly, this page features the latest short-form video trends, business-approved audio, and content ideas tailored to help product brands grow their reach, boost engagement, and stay ahead of the curve on social media.

From lifestyle Reels to campaign-ready transitions, we spotlight the formats and creative movements that are performing right now — with practical tips on how to apply each trend to your own products. Every idea is selected with product-focused storytelling in mind, helping you build a strategy that converts views into brand loyalty.

If you're a product-based business creating social media content, this is your trend tracker.

Instagram Reel Trends - OCTOBER 2025

June brought new viral formats, audio trends, and scroll-stopping hook styles. Here are 4 of the most effective creative directions we saw working for product brands — and how to adapt them for your next shoot.

Trend #1

How to use it:

Frame it like an educational reel.

Text on content 1: I stopped eating/using [product] and here's what I noticed..

Text on content 2: It sucked, worst week ever IDK why anyone would try that.

Audio:

Original audio

Example:

Satirical way to encourage continuation of product/service ingrained in habit.

Trend #2

How to use it:

Place a puppy or dog on the other side of the front door. Film the door opening from the inside, showing the puppy/ies.

Audio:

Original Audio

Example:

Humor reel idea for pet brands. Dogs as today's "kids" in the younger generation.

Trend #3

How to use it:

Text on content 1: Send me $5,000 or I'll leak your camera roll

Text on content 2: My camera roll:

(Slideshow of products and services)

Audio:

Original Audio

Example:

Funny way/excuse to show your portfolio or collection of products/services.

Trend #4

How to use it:

Text on content 1: Can I see you today?

Text on content 2: I can't, I have therapy.

Text on content 3: The therapy:

(UGC or demo content with products)

Audio:

Another Day in Paradise

Example:

Products as therapy

• Original audio - ashliemolstad

• Original audio - deliamelicia

• Original audio - sofiaboman

• Lalala Gilmore girls

• Original audio - Hocus Pocus

• Them & I - I'm Not Them

• Man I Need (Vandelux Remix)

• Sparks - Evan Jacobson

• Original audio - haleyybaylee

• Original audio - danielledomrose

Instagram Reel Trends - september 2025

June brought new viral formats, audio trends, and scroll-stopping hook styles. Here are 4 of the most effective creative directions we saw working for product brands — and how to adapt them for your next shoot.

Trend #1

How to use it:

Can be used to showcase products from every angle

Audio:

Original audio

Example:

Audio/video trend that hypes up every angle of a person, animal, or thing. "The back, stunning. The front, gorgeous...."

Trend #2

How to use it:

Snap at the ingredient or product expecting it to immediately turn into cooked food.

Audio:

Original Audio

Example:

Mocks the "snap" video transition usually found in cooking tutorials. Can be used for cooking or ingredient products' UGC content.

Trend #3

How to use it:

Use text on content "Show me the reason why you don't have money" and transition it to show products of brand

Audio:

Original Audio

Example:

Influencing viewer to consuming or purchasing product by showing product by the end of the video

Trend #4

How to use it:

Best for products that can be easily mocked as a cigarette. Snacks, skincare, soy candles, etc.

Audio:

Aphex Twin - QKThr

Example:

Showing alternative ways to relieve stress

• Original audio - drdustinportela

• Original audio - audreyrivet

• Original audio - kayla.ryan1

• Original audio - niki_patton

• Original audio - baywhatsuphello

• Original audio - retroriginalco

• Original audio - fl0wer_petal

• Original audio - thesummeriturnedpretty

• Original audio - timurgabriel

• Original audio - Yukon x Up DJ Hunny Bee

Instagram Reel Trends - August 2025

June brought new viral formats, audio trends, and scroll-stopping hook styles. Here are 4 of the most effective creative directions we saw working for product brands — and how to adapt them for your next shoot.

Trend #1

How to use it:

Text on content "I can't, I have therapy today" "The therapy:" video of products in use

Audio:

Another Day in Paradise

Example:

Products as therapy

Trend #2

How to use it:

Text on content "Buying myself a treat today because today would have been my birthday if I was born today"

Audio:

Original Audio

Example:

Using products as the "treat"

Trend #3

How to use it:

Add a red dot where the video can be sped up by the viewer.

Audio:

Original Audio

Example:

Engaging reel to showcase products

Trend #4

How to use it:

Humor reel for baby products and brands

Audio:

Monkeys Spinning Monkeys

Example:

Reel of mum dropping whatever she's doing when her toddler asks for something

• Original audio - tbhskincare_

• Original audio - theo_troy_

• Original audio - sophadophaa_

• Original audio - amandamonsen

• Original audio - ali.channel

• Original audio - yamstheplaylist

• Style (House) - Lønely, Aløne, she brøke up w me

• Team (TWINSICK Version) - CARA

• Rings - Otis McDonald

• Girlz Wanna Have Fun - MATTN, Stavros Martina, Kevin D

Instagram Reel Trends - juLY 2025

June brought new viral formats, audio trends, and scroll-stopping hook styles. Here are 4 of the most effective creative directions we saw working for product brands — and how to adapt them for your next shoot.

Trend #1

How to use it:

Wait until 1-2 secs before showing the product/item for added suspense.

Audio:

Original Audio

Example:

Showing a well-loved product (or animal) that's unexpectedly "the most expensive thing" you own

Trend #2

How to use it:

Can be used for UGC (e.g. skincare routine, feeding the dog with treats, taking time to eat [product])

Audio:

Original Audio

Example:

An excuse to show preparation BTS

Trend #3

How to use it:

Add text on content

Example: "You look happier"

"Thanks I've been using [product] everyday for 30 days now"

Audio:

Original Audio

Example:

An excuse to show how beneficial it is to use [product] in your daily life

Trend #4

How to use it:

Add text on content "This would solve everything" with a b-roll of product. Preferrably a 3-split screen.

Audio:

Original Audio

Example:

Show a b-roll of your content

• Original audio - nastyaashirokova

• Original audio - elevatorboys

• Original audio - audreytrullinger

• Original audio - linda.sza

• Original audio - katherine.neave

• Original audio - kaylieestewart

• Original audio - peakpulsegville

• Original audio - lacolombecoffee

• Imma Be - Black Eyed Peas

• Original audio - k.hism

Instagram Reel Trends - june 2025

June brought new viral formats, audio trends, and scroll-stopping hook styles. Here are 4 of the most effective creative directions we saw working for product brands — and how to adapt them for your next shoot.

Trend #1

How to use it:

For pet and dog food brands

Audio:

Summer Place by Percy Faith

Example:

The dog places itself next to the "weakest link" at the dinner table to get easy access to food

Trend #2

How to use it:

For pet and dog food brands

Audio:

Arizona Dreaming

Example:

This dog reel trend plays on the idea that pets, especially dogs or cats, have super-sensitive hearing. The joke is that if you breathe too loudly or move too much at 5 AM, your pet wakes up and thinks it's time to start the day.

Trend #3

How to use it:

Show the emotional, mental, or deeper "invisible" benefits of your brand

Audio:

Original Audio

Example:

This trend explains that your product is more than just something you use, but something that can benefit your mental health. Can add meaning and story to your product

Trend #4

How to use it:

Add text on content "You started asking for signs" and flash text of your product from a phone or a piece of paper

Audio:

Chiquitita x ABBA spedup

Example:

This reel trend adds the text "You started asking for signs" and then flashes your product on screen (like from a phone or paper) as the "sign" they've been waiting for. It’s a playful way to suggest your product is the answer to their question!

• Original audio - isobellorna

• Original audio - alexa.kosior

• Apéritif - dennisivnvcbeats, DYVN

• Original audio - harshnagpal16

• Original audio - aistars_khaledd

• I Like Stuff - melissaherriott

• Original audio - sotysisters

• Chiquitita x ABBA spedup - angelagiakas

• Original audio - wonderkindco

• Assumptions (slowed down version) - re.cept

Instagram Reel Trends
- MAY 2025

A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.

Trend #1

How to use it:

Overlay a sticky note with “what are you doing this [season]” over a slideshow of lifestyle product photos. Alternative text: “What are you up to this [season]”

Audio:

Original Audio

Example:

What are you doing this [season]?

Trend #2

How to use it:

On an empty table or set, gradually add in your products to the frame for a creative showcase. Should use provided audio.

Audio:

miss you forgot something

Example:

“Miss you forgot something”

Trend #3

How to use it:

Use this text for lifestyle reels with your product. Alternative text/s: this + slow morning, this + cozy evening. Can use provided audio or other audio.

Audio:

Original Audio

Example:

this + forgetting time

Trend #4

How to use it:

Can be used for various skincare products, food and beverage. Can show what is ideally taken at each specific time of the day.

Audio:

Bad Bunny - LA MuDANZA

Example:

Morning, afternoon, evening

• kiediazz - diet pepsi x heatwaves

• Maaryklein - Original Audio

• Benson Boone - Mystical Magic

• Addison Rae - Headphones On

• Chic - Le Freak

• J Balvin - Azul

• Canal Records JP - Rock and Roll Session

• Lorde - Ribs

• Meghan Trainor - Just a Friend to You

• Queens Road, Fabian Graetz - FEEL THE GROOVE

Instagram Reel Trends
- APRIL 2025

A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.

Trend #1

How to use it:

Highlight your products.

Audio:

Original Audio

Example:

Show me the reason you have no money

Trend #2

How to use it:

Revealing one word per finger, then pop in your product.

Audio:

Original Audio

Example:

You could use a [brand]

Trend #3

How to use it:

Showing a quick montage or slideshow of the products you’re "addicted" to.

Audio:

Original Audio

Example:

Are you an addict?

Trend #4

How to use it:

Holding up a piece of paper that “pops” with a message like “You need a XX".

Audio:

Summer Place by Percy Faith

Example:

POV: You asked for a sign and suddenly started seeing them everywhere

• Easy - Commodores

• Ariana Grande - Twilight Zone

• Ricewine - Summer Spent

• Layupband - Who You Share It With

• Here Comes The Sun (guitar version)

• Truth Or Dare Mashup (KING SZN EDIT)

• DIM - Yves

• Good Times Go By Too Fast (VAVO Remix)

• That Friday Feeling - Louise Heaney

• comment "GROW" - tessaabellaa

Trend #1

How to use it:

Add your product to fit the context.

Audio:

BEEP X YEAH! (Altégo Mix)

Example:

When you arrive at work and someone says “XX?”

Trend #2

How to use it:

Line up your products leading to the camera and pick it up while following the camera.

Audio:

Original Audio

Example:

When you’re trying to kidnap me

Trend #3

How to use it:

Compile a slideshow of your product in use.

Audio:

Peekaboo

Example:

Do you have any obsessions?

Trend #4

How to use it:

Follow the original video with an ASMR compilation of your product.

Audio:

Original Audio

Example:

Tell me a sound that’s better than this

• Raiun - Sunkiss

• Lamp - Yume Utsutsu

• February - Artmusic_instrumental

• It Ain't Over 'Til Its Over

• Love Story - Indila

• These Words

• OK

• Oui, oui, oui, oui

• Three Hand Jack

• Anxiety - Doechii

Trend #1

How to use it:

Can be used as an indirect and fun CTA

Audio:

Original Audio

Example:

Accidentally ordering or booking an appointment after splashing water to the phone

Trend #2

How to use it:

Shoot the founder doing multiple responsibilities in the business using the audio in the sample.

Audio:

Original Audio

Example:

That one employee that is cross-trained in everything. Can be a fun way to showcase BTS with the founder.

Trend #3

How to use it:

Add something extreme or impulsive then reveal "who said it" with the self-facing camera. E.g. "Let's normalise refilling dinner twice", or "Normalise giving two treats at once" then show footage of a cat or dog filming with the camera.

Audio:

Original Audio

Example:

Fun and humorous way to engage viewers with products.

Trend #4

How to use it:

Add text on content "When they ask if you want one, you say no, I want two!"

Audio:

No, I want two

Example:

Contrarian hook to influence the viewer to get more of your products.

• myneuronsdelusion - les rues de paris nicolas godin

• desenhar_lifee - Original audio

• macy.blackwell - Original audio

• Altego_music - BEEP X YEAH! (Altégo Mix)

• _goodsocials - No, I want two

• Coldplay - A Sky Full of Stars

• Flawed Mangoes - Missing Pieces

• Coldplay- Adventure of a Lifetime

• YG Marley - Praise Jah In The Moonlight

• Spongebob Squarepants - Electric Zoo