PUMP Haircare
PUMP Haircare
PUMP Haircare is an innovative Australian haircare brand built around clean, effective, and problem-solving formulas. With a strong focus on natural ingredients, eco-conscious packaging, and a results-driven approach, PUMP has built a loyal global following — with its distinctive sugarcane-based tubes now found on shelves at Sephora UK, Regis, and Supercuts.
To visually match PUMP’s clean beauty ethos and elevated brand identity, The Social Content Factory created lifestyle photography that captured the brand in modern, aspirational everyday routines. We highlighted the natural ingredients and customer rituals that make PUMP stand out in a saturated market — using real environments and soft, polished lighting to reflect their premium positioning.
Our goal was to deliver content that not only resonates with PUMP’s environmentally conscious, results-seeking audience but also reinforces their reputation as a category leader in clean, Australian-made haircare.
LIFESTYLE Photos
