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MEME Trends - OCTOBER 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
For videos showing mums or dog mums accepting the chaotic fate (chewed on items, food thrown all over the floor) of owning a dog or having a baby. For videos of products in its last days.
Hook Example:
POV: You're running out of your favourite candle.
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Meme #2
How to use it:
For baby, food or pet products
Hook Example:
When mum and dad is in sync during meal time
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Meme #3
How to use it:
For dog memes
Hook Example:
When you switch to the new kibble… it tastes different. I just can’t prove it.
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Meme #4
How to use it:
For relatable sad moments
Hook Example:
When you realize your “olive oil” was 80% canola… depressed cat noises. 😿
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Bonus HOOK IDEAS
BTS
Guess what we’re working on?
This is how we make your dream content come true…
"I can’t come, I have plans.” The plans:
POV: You come to the studio with us
Our days look like this… so your feed can look like this.
MEME Trends - September 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
For humor memes, group of 3s side-eyeing
Hook Example:
When customers abandon cart over $3… but spend $300 on Starbucks in a week
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Meme #2
How to use it:
To overlay over product photos as a static reel
Hook Example:
POV: You just restocked your pantry with [product]
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Meme #3
How to use it:
For products with toddler or baby products
Hook Example:
When your baby chooses the box over the actual toy
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Meme #4
How to use it:
For worst case scenarios and relatable content
Hook Example:
You don’t even know what a bad day is… until your toddler discovers permanent markers.
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Bonus HOOK IDEAS
BTS
Come on set with us!
Watch to see the end result...
From concept to viral in 3… 2… 1…
Ever wonder how many takes it took to get this shot? Hint: Just the right amount!
Watch us turn a hot mess into hot content.
MEME Trends - AUGUST 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
For creating an angle of excitement for a product
Hook Example:
Your dog when it's mealtime
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Meme #2
How to use it:
For embarassing moments
Hook Example:
Your friends catching you with your cat at home when you said you were busy
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Meme #3
How to use it:
For "win" moments
Hook Example:
POV: You found an aesthetic AND functional bowl for your baby
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Meme #4
How to use it:
For memes with polarizing hook
Hook Example:
When they had the audacity to [insert action]
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Bonus HOOK IDEAS
BTS
What are we shooting today?
What we see vs... What you see!
Behind the Lens vs... The end result!
How did we make this content? Like this...
Let's see how this photo turned out...
MEME Trends - jULY 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
Funny way to mock a toddler or a pet that gobbles up food instantly.
Hook Example:
My dog 5 seconds after giving him a bowl of [product/food]
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Meme #2
How to use it:
Can be used to express frustration. E.g. when you run out of [product] in the middle of winter
Hook Example:
How it feels to run out of dog food in the worst timing
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Meme #3
How to use it:
Food edits, craving moments
Hook Example:
My dog's inner monologue when I open a bag of chips
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Meme #4
How to use it:
For controversial takes
Hook Example:
My face when someone says sunscreen is only for sunny days.
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Bonus HOOK IDEAS
Reveal
POV: You just received [what they received]
Content update [Loading bar]
[Adjective] content incoming [Loading bar]
"We need content that [insert request here"]
I wasn’t going to share this, but…
MEME Trends - jUNE 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
Humorous way to describe restlessness. Can relate to mum/parent audiences and pet owners.
Hook Example:
What are your plans tonight?
Me:
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Meme #2
How to use it:
Funny way to express frustration when running out of [product] or create a relatable post.
Hook Example:
My skin every time I skip my routine one night
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Meme #3
How to use it:
Light and funny way to express frustration/confusion and relate to the audience
Hook Example:
When your baby sleeps well with the TV on but not when its silent
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Meme #4
How to use it:
Can be used to show frustration after missing an event (like a sale or a promo)
Hook Example:
POV: You missed another [brand] warehouse sale
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Bonus HOOK IDEAS
Reveal
New content created for [brand name]
"How can we [what the brand desires from their content]?"
"How can we sell more [product name]?"
It was time for some new content...
Before (wait we can make that better)
MEME Trends - MAY 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
Best for dog, cat, pet, infant funny reels
Hook Example:
Your dog at 5am ready to go potty
Meme #2
How to use it:
Use for overwhelming or frustrating situations where you can later tie in your product as a solution
Hook Example:
When you just got the baby cleaned up, and this happens
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Meme #3
How to use it:
Highlight the unique qualities of your product, like being clean, cruelty-free, or having a breakthrough ingredient.
Hook Example:
While others are still trying 100 different [products], we're over here with our [product] that actually works.
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Meme #4
How to use it:
Depict the frustration of using or not using certain products
Hook Example:
When your skin has had enough of chemicals and just wants something gentle
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Bonus HOOK IDEAS
Educational
If YOU want (desired result) then listen up
This may just be the most important video you watch today.
How to instantly improve ____
Did you know ____?
Struggling with ____? You’re gonna want to save this.
MEME Trends - april 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
Use to portray humor in frustrating or problematic situations
Hook Example:
My dog when he asks for a second dinner
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Meme #2
How to use it:
Use to overlay over product photos
Hook Example:
When you just got home from a long day and your healthy meal just needs to be microwaved
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Meme #3
How to use it:
Can be used to launch a product with humor, or showcase a product that your customers “need”
Hook Example:
Me at every function after trying [product]
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Meme #4
How to use it:
Can be used to add humor to embarrassing situations
Hook Example:
Me, trying to act casual about how good [Product] is… but I’m lowkey freaking out.
Bonus HOOK IDEAS
Educational
Something I’ve learned about recently ...
This might shock you but …
3 proven tips to ____.
This tip will blow your mind.
You’re doing this all wrong.
MEME Trends - March 2025
A quick, insightful overview of key social media movements and creative campaigns that are making waves this month.
Meme #1
How to use it:
Show the guys talking from the perspective of your product
Hook Example:
POV: When your product is so good it sells itself...
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Meme #2
How to use it:
Use as the POV of one of your team members eg. customer service
Hook Example:
When someone DM's have you restocked yet, without checking the website that was just restocked
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Meme #3
How to use it:
The girl is the POV of your customer
Hook Example:
POV: when my partner says we need to cut spending but i need more [insert product]
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Meme #4
How to use it:
The baby is the POV of your customer
Hook Example:
Actual footage of me waiting for my [insert product] to arrive
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Bonus HOOK IDEAS
Educational
Next time you do X and you want (dream result) do this immediately before/during/after
Here is a (industry) hack that most people don’t know about
Have you ever wondered how to get (dream result)? Here is exactly how...
Here is a (industry) hack I bet you didn’t know
This is how to (tip/hack) in under 60 seconds