Now that you’ve got your story straight, it’s time to create habits.
Why would someone continue to purchase from you?
How can you continue to solve problems AFTER they’ve purchased from you?
Read MoreDiscover all the latest resources, tips and tricks to take your social media content strategy to the next level.
Now that you’ve got your story straight, it’s time to create habits.
Why would someone continue to purchase from you?
How can you continue to solve problems AFTER they’ve purchased from you?
Read MoreWhy do you do what you do? What problems are you solving for society? How do you improve the lives of your customers? How will they feel when they buy what you sell?
Read MoreAlthough you might think that people don’t pay much attention to fonts, they have more of a subliminal effect on how customers perceive your overall brand than you might expect. Fonts help shape your overall brand personality by bringing your brand voice to life.
Read MoreWhile your brand colours may seem like an insignificant detail, they can actually have a big impact on your brand identity. Colour can be a great way to portray emotion and create brand recognition. In fact, colour has been found to increase brand recognition by up to 80 percent.
Read MoreLogos are simple, right? They're often just a few letters or a shape. How hard could it possibly be to create a good one? This is a common misconception, however, there is a lot of background work that goes into designing a logo. If you've read our first two posts in the branding series you'll see that first an ideal customer profile should be established as well as a mood board. Even after these two stages are complete, you won't instantly have a concept for your logo. Usually a designer will create dozens of logo concepts and go through several rounds of revisions before selecting their favourite concepts to present to the client.
Read MoreA mood board is an arrangement of images intended to project the ideal look and feel of the brand. It can incorporate colours, textures, fonts and patterns and is a great way to establish the design flow of your brand. It is also a perfect reference tool to help keep your branding consistent. If you are creating the branding for a client, a mood board is a perfect way to ensure you and your client are both on the same page. Now that you know what a mood board is and why it's used, let's explore how to create one.
Read MoreWelcome to Splash & Co Creative's branding series. In this series we teach you everything you need to know to create an amazing brand that WOWs your customers, including creating a mood board and choosing your brand typography, colour palette and logo.
First up, creating your ideal customer profile.
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