Why Instagram’s New Repost Feature Is a Game-Changer for Product Brands
Hey there, brand owners! Instagram’s new repost feature, rolled out globally on 6 August 2025, is a big deal for getting your products seen. It lets users share your reels, photos, or carousels right to their followers’ feeds, boosting your visibility while keeping your brand in the spotlight. At The Social Content Factory, we’re pumped to break down how this can level up your marketing. Let’s dive in.
What’s the Deal with Reposts?
This feature lets anyone share your public reels, posts, or carousels to their main feed—not just Stories, where it vanishes after 24 hours. Reposts stick around (unless deleted) and show up in followers’ feeds with your username attached. All likes, comments, and engagement go straight to your original post, so you get full credit. For product brands, it’s like having customers amplify your message for free. Picture someone sharing your latest skincare reel or a post about your eco-friendly packaging—boom, their followers see it, and you stay the star.
Why Reposts Rock for Brands
Here’s why this feature is a must-use:
1. More Eyes on Your Content
When someone reposts your stuff, it hits their followers’ feeds, even if those folks don’t follow you. Instagram’s algorithm might even push it further, landing your post in front of new audiences. A 2022 study found user-generated content (like reposts) can boost engagement by up to 28%. That’s huge for getting your products noticed.
2. Real, Relatable Vibes
Reposts are like a mate vouching for your brand. When customers share your content, it feels authentic, not like a polished ad. That kind of trust drives sales—79% of people say user-generated content sways their buying decisions. Think customers posting your coffee beans in action or your activewear in a workout.
3. Build Your Community
Reposting shows you value your customers’ love for your brand. Sharing their posts (with credit) sparks a sense of community and keeps them coming back. It’s a win-win: they feel seen, and you get more eyes on your products.
4. Save Time
Constantly churning out new content is exhausting. Reposts let you keep your feed fresh with customer content, giving you a breather while staying active.
How to Nail Reposts
Ready to make this work for your brand? Here’s the playbook:
Make Shareworthy Content: Create reels, photos, or carousels people can’t resist sharing—think bold product shots or quick tutorials. A skincare brand could post a reel showing their moisturiser’s glow-up effect with a caption like “Show us your glow-up!” Our photography services can help you nail those visuals.
Spark Shares with Hashtags: Use a branded hashtag (e.g., #YourBrandVibes) and ask customers to share posts featuring your products. Repost the best ones with a shoutout to get the ball rolling.
Repost Like a Pro: See a customer’s post with your product? Tap the circular arrow icon, add a caption (e.g., “Obsessed with how this customer rocks our gear!”), and share to your feed. It’ll land in your profile’s new “Reposts” tab, keeping your original posts separate.
Give Credit, Always: The feature auto-credits the original creator, but tag them in your caption and say thanks to build goodwill.
Mix It Up: Don’t lean too hard on reposts. Blend them with your own content to keep your feed authentic. Our content packages make it easy to stay consistent.
Pro Tips to Crush It
Time It Smart: Post or repost when your audience is online to max out reach.
Add Your Flavour: When reposting, drop a caption that ties it to your brand, like “This coffee setup with our beans is next-level!”
Track It: Instagram’s working on repost analytics, so soon you’ll see how they boost your reach. Stay tuned.
Check Settings: Make sure reposting is enabled for your content, and respect creators who turn it off.
Why Team Up with Us?
At The Social Content Factory, we’re all about crafting content that gets shared—think scroll-stopping product photography and reels that pop. Want to chat about using reposts to grow your brand? Hit us up for a call to talk strategy or check out our portfolio for inspo.
Jump In Now
Instagram’s repost feature is your ticket to more visibility, trust, and community love. Start creating content people want to share, repost customer posts, and watch your brand shine. Got questions? Jump over to our WORK WITH US PAGE
Cheers,
Alexander Dalitz
Operations & Marketing Director
The Social Content Factory