Boost Sales with These 4 Must-Have Product Images
Are your online sales just not hitting the mark?
Did you know that product images have a massive impact on your conversion rate?
87% of customers feel product content is the most important factor when deciding to purchase an item online as they cannot physically see or feel the item.
If you’re aiming to boost conversion and drive sales, consider incorporating these 4 product images onto the product page of your website:
1. Studio product photos for a closer look
The main photo of your product is the star of the show. It must be a clear, crisp image that shows every little detail and highlight of the product. Investing time and effort to get the perfect studio product photo is worth it because there is a big chance that you’ll be using this photo repeatedly --- your website, socials, packaging, and printed ads.
Unlike the great outdoors, a studio also allows more opportunity to control the environment from lighting, and backdrops, to props. With studio photos you can get creative in sharing the message or the vibe or your product, allowing you to create content that aligns with your brand values a lot more easily.
2. Lifestyle photos for a real-life feel
It’s important to give your customers a visual idea of how your product fits into their lifestyle. A lifestyle photo shows someone using your product in a real-life situation. Whether it’s a skincare product, high-tech gadget, or fancy home decor, a good lifestyle photo adds a personal touch and makes a connection to your potential customer’s world.
3. Interactive 3D model for a closer experience
Interactive 3D models are like bringing the hands-on experience of shopping in a real store to your online customers. It's as if they're physically checking out your product, turning it around, zooming in to see all the details—just like they would in person.
With this closer interaction, your customers get a full view of your product, almost like holding it in their hands. They can spin it, zoom in, and explore every angle, making their online shopping feel more like a hands-on experience. This not only makes customers feel more connected to the product but also boosts their confidence in deciding to buy it.
4. Videos to show off your product in action
Videos are a great way to highlight what your product can do and the benefits through storytelling. When created well, they can instantly hook your potential customer’s attention and keep them on your website for longer.
Let’s face it, lots of people prefer watching a short video over reading a long product description or a lengthy caption. It also adds a lively and aesthetic touch to your product page, building understanding and trust.
Some of the best ways to showcase your product on video are:
How-to videos
Product demos
Promotional campaign videos
Daily-in-the-life
Testimonials & customer stories
Relevant educational videos
In-house stories or BTS videos
The possibilities are endless!
Final Thoughts
For best results, make sure that the images and videos you put online blend well with your website design and branding principles. Keeping the same look and feel for all your product page images can strengthen your identity as a brand. To streamline your content-creation process, create a photography mood board ahead, including photo inspiration, colour palettes, and “filters”.
If you’re aiming to put product photos on social media platforms, it is also crucial to optimise images for different screen sizes. For instance, the optimal ratio of a photo for an Instagram story is 9:16, while the recommended ratio for a post is 1:1 or 4:5.
By using these four crucial product images, you’re not just showing off your products; you’re building credibility, connection, and conversion among your customers. Plus, you provide them with a better and easier shopping experience, which in turn, gives a signal that you genuinely care about them.
Want help creating engaging product images for your website? We have a product launch package that is just what you need! Contact us today to learn more.