Passion Pop is an iconic Australian sparkling wine brand, first introduced in the late 1970s. Known for its sweet, fruit-forward flavours and playful brand personality, Passion Pop has earned cult status among generations of Aussies celebrating everything from 18th birthdays to backyard barbecues. With popular flavours including Original (passionfruit), Mixed Berry, Pink (strawberry), Watermelon, and Peach, the brand is synonymous with affordable fun and carefree vibes.

For Passion Pop, we were tasked with creating social-first visuals that amplified their bold, nostalgic energy. This included:

• Lifestyle Photography – Capturing fun, youthful scenes that reflect the brand’s playful identity — think glitter, colour, and good times shared with friends.

• Reels – Short-form video content designed to stop the scroll on Instagram and TikTok, blending product shots with real-life moments of celebration and joy.

Our goal was to match the vibrant tone of Passion Pop with equally energetic content — ensuring the visuals pop just as much as the product itself.