Louna Loungewear
Louna Loungewear
Sustainable Comfort Meets Elevated Everyday Essentials
Louna Loungewear creates effortlessly stylish and consciously made loungewear designed for comfort, versatility, and modern living. With a strong commitment to sustainability and community — including a 20% donation initiative — Louna blends ethical fashion with feel-good impact.
We produced a curated suite of lifestyle photography that showcases their pieces in real-world, aspirational environments — highlighting soft textures, relaxed silhouettes, and daily rituals. The shoot focused on usability for social media, ecommerce, and website banners, helping communicate the brand's premium-yet-relatable identity.
Work Completed:
👉 Lifestyle Photography for sustainable fashion campaigns
👉 Optimised brand imagery for ecommerce and social use
👉 Real-world styling to reflect everyday comfort and style
