Great Northern
Great Northern
Great Northern Brewing Co. is a household name in Australia’s beer scene, synonymous with adventure, relaxation, and the great outdoors. Their crisp, easy-drinking lagers are brewed for warm weather, weekend getaways, and sun-soaked social moments — making them a favourite for laid-back drinkers nationwide.
The Social Content Factory partnered with Great Northern to produce lifestyle photography that reflects the brand’s down-to-earth identity. Our content focused on authentic, relatable moments — bringing the beer into natural social settings that feel effortless and distinctly Australian.
By visually aligning with Great Northern’s brand values of freedom, nature, and mateship, our work helped strengthen their presence across digital platforms and contributed to their storytelling beyond the bottle.
