Instagram Reel Trends - August 2025

New viral formats, audio trends, and scroll-stopping hook styles. Here are 4 of the most effective creative directions we saw working for product brands — and how to adapt them for your next shoot.

 
 

Trend #1

How to use it:

Text on content "I can't, I have therapy today" "The therapy:" video of products in use

Audio:

Another Day in Paradise

Example:

Products as therapy

Trend #2

How to use it:

Text on content "Buying myself a treat today because today would have been my birthday if I was born today"

Audio:

Original Audio

Example:

Using products as the "treat"

 

Trend #3

How to use it:

Add a red dot where the video can be sped up by the viewer.

Audio:

Original Audio

Example:

Engaging reel to showcase products

Trend #4

How to use it:

Humor reel for baby products and brands

Audio:

Monkeys Spinning Monkeys

Example:

Reel of mum dropping whatever she's doing when her toddler asks for something

 

TRENDING Audio

 
 
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