VitaPet
VitaPet
VitaPet is a pet product brand that believes our furry friends are more than just pets — they’re family. With a product range that includes nutritious treats, training aids, grooming products and more, VitaPet’s mission is to enhance the wellbeing of dogs and cats across Australia and New Zealand.
The Social Content Factory partnered with VitaPet to produce lifestyle photography and Reels that celebrate real, heartwarming moments between pets and their humans. From backyard play to couch cuddles, we captured the emotional core of the brand while highlighting key products in natural, everyday environments.
By combining storytelling with content strategy, our visuals helped VitaPet build emotional resonance, foster trust with pet owners, and strengthen their social media presence with relatable, shareable content.
