Cold Bath Co blends cold water therapy with natural salts and essential oils to create an invigorating wellness experience designed for muscle recovery, stress relief, and overall vitality. Their products appeal to athletes, wellness enthusiasts, and high-performers looking for a powerful ritual to reset the body and mind — without the full ice bath experience.

To support their high-performance branding and product positioning, The Social Content Factory produced dynamic Reels that captured the raw, energising benefits of Cold Bath Co’s rituals. We focused on crisp visuals, clean transitions, and immersive storytelling to highlight the brand’s promise: recovery and resilience, bottled.