There are only two strategies that work on social media
In the vast world of social media marketing, where trends come and go at lightning speed, two core strategies have consistently proven effective. After exploring every angle of social media strategy, we’ve distilled the essentials down to two types…
1. Entertaining Content - The Serotonin Booster
Why does entertaining content work so well? It’s all about serotonin—a key hormone that stabilises our mood, feelings of well-being, and happiness.
This type of content typically includes:
📖 Storytelling: Crafting narratives that captivate and connect emotionally with audiences.
❓ Did-you-knows: Sharing surprising facts or unknown insights that pique curiosity.
🎭 Comedy skits: Injecting humor to create memorable, shareable content.
🔍 Insights: Offering unique perspectives or thoughtful commentary on relevant topics.
Entertaining content not only boosts serotonin but also helps in maintaining focus, enhancing calmness, boosting confidence, and fostering optimism among your audience.
2. Educational Content - The Dopamine Driver
On the flip side, educational content ignites dopamine, the ‘feel-good’ hormone associated with pleasure, learning, and motivation.
This type of content is designed to inform, instruct, and provide value, which includes:
🛠️ How-to's: Practical, step-by-step instructions that empower viewers.
🧩 Step-by-step guides: Detailed breakdowns of complex processes or tasks.
💡 Tips: Helpful advice or pointers that improve daily life or tasks.
🏆 Best practices: Industry-specific recommendations that outline optimal practices.
Educational content drives pleasure, enhances a sense of achievement, boosts motivation, and, yes, can even be addictive in a positive way as audiences come back for more insights.
Combining the Two for Magic
The real magic happens when you blend educational content with entertaining elements. This combination ensures your content not only educates but does so in a way that is enjoyable and engaging, maximising the chances of audience retention and conversion.
Making Educational Content That Also Releases Serotonin
How can you make educational content that also taps into the serotonin-boosting power of entertaining content? Here are some strategies:
Include a Hook, Line, and Sinker: Start with an attention-grabbing hook, deliver valuable content in the middle, and end with a strong, memorable takeaway.
Maintain a Fast-Paced, Engaging Rhythm: Keep your content dynamic and upbeat to hold viewers’ attention and keep them engaged.
Tap into Trends and Current Events: Incorporate popular trends and relevant current events to make your content relatable and timely, ensuring it resonates with your audience.
By focusing on these two strategic pillars and continuously adapting to include new trends, your social media efforts can achieve greater heights—turning passive viewers into active participants and loyal customers.