Discover all the latest resources, tips and tricks to take your social media content strategy to the next level.
The most important thing to remember is that someone on your mailing list already knows what you sell and didn't sign up to your list to have your offerings pushed at them. If all you do is push sales in your emails, your email open-rate and your list size will shrink as the subscribers start ignoring your emails, or worse, they unsubscribe.
Read MoreWhat happens when someone visits your website to have a quick look at what you offer, but they are not ready to purchase just yet? More specifically, what options do you provide people in the awareness and information gathering stage of the buying cycle?
Read MoreBefore we look at answering this question, let's assume the following definitions for assets and liabilities
Asset: Something that puts more money into your pocket than it takes out
Liability: Something that takes more money out of your pocket than it puts in
So, where does your website fit into this?
This is a question many small business owners ask. Although a well-designed and attractive website can be a powerful marketing tool, it needs to have the answers your customers are looking for or it just won't convert interested visitors into customers. Here are some key points we've put together to help you communicate to your potential customers just why your business is the right choice for them.
Read MoreSpeaking to a web designer can sometimes sound like they are speaking a foreign language! At Splash Web Design we always try to communicate in terms that anyone can understand. However, occasionally some lingo can slip through. That's why we've put together the following glossary of terms to help you out.
Read MoreYour website is often the first contact a potential customer has with your business and lets them know what your business is all about. A great website will leave the visitor feeling assured that your business is the real deal. A poor website will mean you have a good chance of losing a potential customer forever. It really is that important! Here are 5 essential elements of a great website that converts more leads into sales.
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