Three Simple Steps to Choosing the Right Images For Your Website

Choosing the right images for your website is one of the most important steps when designing a website that your clients immediately connect with. Unfortunately, too many business websites don't choose the right images.

 

Here are three simple guidelines we follow when choosing the right images for our websites:

1. USE ONLY HIGH QUALITY IMAGES. 

This may seem obvious but images taken from your camera phone just won't cut it. If you don't have the right equipment or an eye for photography, hire a professional photographer. If your business doesn't require images of your office, services or products then subscribe to a stock image website such as Shutterstock or Getty Images. You can browse all of their images before purchasing so what do you have to lose? This gives you to access millions of professionally sourced images at a cost less than a photographer would charge. If you're on a budget, there's still no excuse. Sites like Pixabay, Pikiwizard and Unsplash provide lots of high quality images that can be used for free!

 

2. SELL THE FEELING, NOT THE PRODUCT.

Sell the sizzle, not the sausage! Think about the problem your product or service solves and the emotions your customers will feel after purchasing from you. Use images that portray this feeling. For example, if you're a travel agent, don't show images of a beach, show images of a happy couple on the beach. If you're a masseuse, you can show images of your clients in a state of utter relaxation. If you're selling trampoline fences, you can show images of parents enjoying a cup of tea on the patio knowing their kids are safe on the trampoline. 

 

3. USE IMAGES THAT FIT YOUR BRAND PERSONALITY.

It's very important that your website matches your brand personality. Are you in the business of fun and enjoyment? Perhaps you're in the business of safety and security. Whatever your business offers, you should have a brand personality that matches and images on your website that show this. Try to stick to images of comparable brightness and saturation to ensure the customer gets a consistent message across all pages of your website.

How do the images on your website stack up?